Should analytics be used for on-site statistics? -


i own video streaming website , have simple hit counter each video. want have more full-featured video statistics diplayed. initial thought log each hit in database on server, realised google analytics (ga) had data needed, plus loads of aggregation tools.

here's pros , cons can think using ga api:

pros

  • easier
  • lots of ways of viewing data

cons

  • less customisation (not of problem)
  • delays in dipsplaying data on site (depending on frequency of api calls)

the delays in getting data quite problem since want list "most viewed videos today" , possibly "most viewed videos in past hour".

would best use ga or home-baked solution?

analytics offers lot of customization can, taking case example, using javascript, track downloads custom events can associate id , numerical data.

it seems appropriate.

reference : https://developers.google.com/analytics/devguides/collection/gajs/eventtrackerguide

implementing dedicated part of tools costly , not achieve same quality level.


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